Public Relations

Public Relations

Press Releases & Media Kits

Communicating with the public by way of media requires clarity, confidence and careful planning. In my current role, I direct content strategy and delivery of all public relations efforts. Additionally, I serve as the organizational point of contact for all media inquiries. I also serve as communications consultant for the association’s members and stakeholders. In this capacity, I spend great deal of time consulting clients and developing turnkey media kits that often include template press releases, artwork, suggested deployment calendars, B2C communications and more.

Data Breach Response Kit

This client-focused crisis communication kit was launched when the trade association filed a class action lawsuit against Equifax for its now-infamous data breach. The material in this kit was leveraged by credit unions to communicate the Equifax breach to their members. This was a critical piece because many credit union members held the misconception that the credit union was to blame. This kit included template-based communications that credit union used for print or web, as well as considerations and tips for credit union staff and management.

Awards Kit with Template Releases

The initial press announced that four credit unions (the client’s association members) won national awards for individual philanthropy efforts. A follow-up email was sent to the credit union community with a similar announcement, then the winning credit unions were directed to a page with support materials including press release template, logos and a social media calendar.